Business is booming. Customers are happy. And you’ve got a solid game plan for the foreseeable future. Your focus on your business and customers has paid off. But, how are your employees doing? Having worked in internal communications for a number of years, I truly believe that internal marketing aimed at employees is just as important as external marketing efforts that target clients and customers. Your success won’t last if your employees aren’t happy and engaged. Here’s why they deserve just as much attention—and maybe even more—than your customers.

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